• Developers spend 50% of their time fixing issues which could have been avoided.
• Fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.
• Prototyping allows development teams to estimate with greater accuracy.
• UX design prevents the adding of unnecessary features that result in failed deadlines and blown budgets.
• Usability testing ensures users are going to use and be satisfied with your product well before writing code.
• UX design mitigates risk. By effective prototyping, stakeholders get to see what it looks like, see how it works and users get to evaluate to know if it's going to meet their needs.

Whether it’s to read an article on your website, signup to a subscription, or purchase an item, there are many design techniques to help befriend users with your content.

Did you know?

• Research shows that, on average, every $1 invested in UX brings $100 in return. That’s an ROI of a whopping 9,900%.
• The top companies leading in user experience outperformed the S&P index by 35%.
• A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
• A major eCommerce company increased sales by $300 million after changing their button text from “register” to “continue”.
• 23% of customers who had a positive experience told 10 or more people about it.

Three elements have to be present in order for a specific behaviour to occur: motivation, ability, and triggers. For example, if you want to increase the opportunity to see something, the user must be:

• Motivated: Do they have a need for the item you’re selling? Will it be of value to them?
• Able: Can they order the item? Can it only be purchased in another country? If so, users won’t be able to purchase.
• Triggered: Have you triggered them to perform the behaviour? Do you have a “Buy Now” button? Are you reminding them to purchase an item or provide suggestions on other related products?

Great UX design not only attracts new users, but also retains them. Returning users are loyal users. Customer loyalty is won through positive experiences with a web or mobile app. These positive experiences bind users to your product and keep them coming back for more.

Word-of-mouth is the sharing of information about a product or service through personal communications, on social media, and in day-to-day interactions. When people spread the word about your product just because they want to and not because you’ve paid them, then your product is being advertised by word-of-mouth. More contact means more sharing of information, gossiping, exchanging, engaging – in short, more word-of-mouth by:

• Facilitates social sharing - One example of this recognition is the displaying of links to social media sites targeted at specific audiences.
• Promotes trust - People tend to believe others who are like them and tend to learn behaviours from their peers. UX solutions such as reviews, star ratings, and “people who bought this item also bought” features build customers’ sense of trust.

By investing in better UX design solutions, you’re able to avoid wasting human resources, time, and money. Human resources are all the people involved in creating your product. Unfortunately, when employees aren’t managed well, the result can be financial losses.

Spending time conducting user experience research helps meet the needs of your target audience which goes a long way to increasing customer satisfaction

At the prototyping stage stakeholders not only get to see what it looks like, they get to experience how it works all without writing one line of code. Marketers can also evaluate their content to know if it's going to motivate users to complete tasks. Prototypes are also tested with real users to ensure user problems have been solved which mitigates risk.

By having a good UX design strategy shows Dev teams what it is they’re shooting for. This allows them to estimate more accurately how long and avoids any rework by building something that has already been prototyped and tested.